In 1975, at the age of 17, I enrolled in beauty school as a way to earn a living. Working as a certified esthetician, I began to unearth the mysteries of dermatology and became fascinated with the interlocking relationship between psychological, biological and environmental factors. I grew increasingly encouraged by the transformative effects my services provided. Soon enough, what began as a vocation became a passion.
Patty earned her Bachelor of Science degree in Business Management from Pepperdine University's Graziadio School of Business. She serves on the board of directors for the Independent Manufacturers and Distributors Association (ICMAD) as well as the Mary and Joseph Retreat Center in Palos Verdes, CA. She is an adjunct instructor at the Fashion Institute of Design and Merchandising and is a certified trainer with Franklin Covey and The Chopra Center for Well Being.
In 2005, Dr. Deepak Chopra of the Chopra Center for Wellbeing, came into my life, bringing a deeper and more profound understanding of Ayurveda and the mind-body connection. As it turns out, this ultimately led to the inception of DoshaCare.
DoshaCare is the result of my 30-year dance with this ancient philosophy. In fact, this holistic approach touches every aspect of my life, albeit it in a very Western way. Like many of you, I am a western consumer who enjoys the conveniences and advantages of the Westernized culture but, at times, seek refuge and balance in what can be a very chaotic world. I felt it was important to develop a product line that merged the ancient traditions of the East with the scientific advances of the West. What resulted was a practical, highly effective product that comes as close to natural skin treatment as humanly possible.
The choices we make to live healthy, balanced lives, the responsibility we take to leave the world better than we found it, the way we share of ourselves and care for ourselves, what we take in and what we give back – these are all highly personal approaches to life that make each of us who we are. At DoshaCare, we believe in a holistic approach to beauty, authentic beauty starts from the inside and radiates outward. Inner peace, outer health, ageless living -- this is our vision for a beautiful you, and a beautiful world.
Patty Schmucker is President and CEO of Performance Branding Services (PBS) and founder of DoshaCare. Prior to launching PBS, she accumulated significant experience in business management and development, having served as Vice President of Sales, Education and Marketing for Caesar’s Beauty, a wholesale distributor for the Aveda Corporation. She also served as National Director of Sales-West for the Aveda Corporation and sat on the company’s Advisory Committee from 1985-1998. DoshaCare was launched in 2008.
Patty earned her Bachelor of Science degree in Business Management from Pepperdine University’s Graziadio School of Business. She serves on the board of directors for the largest non-hotel YMCA in the U.S. as well as the Independent Manufacturers and Distributors Association (ICMAD). She is an adjunct instructor at the Fashion Institute of Design and Merchandising and is a certified trainer with Franklin Covey and The Chopra Center for Well Being.
For centuries, Ayurvedic tradition has been steeped in the belief that beauty is achieved through lifestyle choices that nourish the body and fulfill the mind. According to this belief, every factor, internal and external, greatly affects our inner being and subsequently, our outward beauty. In recognition of this belief, DoshaCare assembled an advisory board to serve as an all-encompassing resource for consumers who wish discover their authentic radiance through the inspiration of Ayurvedic wisdom. Twice a year, ideas from experts in fields such as holistic dentistry, aromatherapy, nutrition, herbology, and social and environmental responsibility convene on the pages of the DoshaCare Holistic Lifestyle Report to encourage consumers to apply Ayurvedic principals to every aspect of their lives.
Howard Baker, HBaker Development, (Landing, NJ)
With a background in cosmetic chemistry, Howard Baker has been providing technical consulting services to the cosmetics and personal care industry for more than 20 years. Following his tenure in the product development laboratories at Gillette and Beecham Consumer Products, Baker took on the role of technical director at a contract manufacturer for two years, working in both development and quality control. Baker has been on the board of directors of ICMAD, serving as chairman of the Technical Committee, as vice president and as treasurer. He is also a member of the Society of Cosmetic Chemists and the American Chemical Society.
Dr. Jerry Bottomley, DDS (Rolling Hills Estates, CA)
Dr. Jerry Bottomley has extensive post-graduate training in cosmetic, reconstructive and implant dentistry. Dr. Bottomley’s personal philosophy is an integrated holistic approach to dental care that includes understandings of both Eastern and Western medical knowledge.
Ginger Boyle, Owner, Planet Salon and Master Stylist (Beverly Hills, CA)
Ginger Boyle has built her reputation over the past 30 years as one of the most sophisticated stylists, gifted teachers and popular platform artists in the country. As a Global master for Aveda, Boyle has provided advanced training and continued education to beauty industry professionals. Her work has been featured in Vogue, Harper’s Bazaar, Elle, Glamour and Interview, as well as professional trade publications, video shoots and NBC’s The Apprentice in April 2006. Boyle’s most recent project includes Planet Salon’s upcoming Subject + Design video series.
David Crow, Licensed Acupuncturist, Master Herbologist, Aromatherapist, Author, Health Educator and Meditation Teacher (Los Angeles, CA)
David Crow grew organic supply company Floracopeia from his life-long interest in natural medicine, indigenous ethnobotanical knowledge and botanical alchemy, as well as his journeys throughout Asia. Crow gained his formal training at the American College of Traditional Chinese Medicine, began a clinical practice of acupuncture and herbology, and furthered his study of Ayurvedic and Tibetan medicine through internships with traditional doctors in Katmandu. In his book, The Medicine Buddha, Crow shares his philosophy on essential oils and concerns for these invaluable resources.
Crow brings his wealth of knowledge to the DoshaCare Advisory Board and has played an instrumental role in the development of the essential oil blends for the DoshaCare products. Crow will also participate in DoshaCare education, equipping salon professionals with powerful new tools to address clients’ needs, achieving personal focus through meditation and a focus on a medical modality of in-salon treatments.
Sharlene Habermeyer, M.A., Certified Nutritional Counselor, Certified Health specialist, Certified Infant Massage Instructor (Los Angeles, CA)
For the past 19 years Sharlene Habermeyer has researched and lectured throughout the United States on the effects of music in the brain development of young children. This seasoned writer, speaker and consultant, has written curriculum for and instructed skin care and entrepreneurship courses at the Fashion Institute of Design & Merchandising. Habermeyer is a member of the National Coalition of Music Educators (MENC), a board member of the South Bay Community Concert Association and serves on the Teacher’s Advisory Board for the Cerritos Center for the Performing Arts. Habermeyer chairs the yearly Palos Verdes Fine Arts Festival, the Cultural Unity Through the Arts Festival, and serves as the director of the Palos Verdes Regional Orchestra. Habermeyer will participate in DoshaCare education, equipping salon professionals with invaluable information on igniting the immune system through diet and stimulation of all five senses.
Robert Lynden, Sole Icon (Hollywood, CA)
Robert Lynden earned his Bachelor’s of Fine Arts Degree in Advertising Photography from Art Center College of Design, one of the most competitive and progressive art and design schools in the world. For the next 20 years, Robert’s talent as a fashion and beauty photographer earned him great respectability, placing him in the limelight of the beauty industry. In 1994, Robert founded Sole Icon Productions, a production company. Utilizing his innate ability to materialize creative visions into tangible form, Robert began producing and directing promotional videos for the film and television industry including Fox, Disney, and Paramount. In addition, he has collaborated for leading international beauty brands including Aveda, Sebastian, Wella, Schwarzkopf, Joico, Aveda, Paul Mitchell, and L'Oreal. Lynden’s most recent project Include the re-launch of Sebastian Professional and Wella for Procter & Gamble and the launch of DoshaCare for Performance Branding Services.
Dr. Mark L. Vinick, D.C., C.A.S., President, California Association of Ayurvedic Medicine (Redondo Beach, CA)
In his chiropractic and holistic private practice, Dr. Vinick successfully treats a variety of conditions based on his extensive knowledge of both modern and ancient healing sciences, and incorporates the best of numerous healing modalities. He is Board Certified in three multidisciplinary specialties: Pain Management, Anti-aging Medicine and Ayurvedic Medicine. He currently serves as Director and President of “The California Association of Ayurvedic Medicine.” Dr Vinick also serves on the Editorial Boards of the “Light on Ayurveda Journal” and “Living Tradition Newsletter.” He has had numerous articles published, has lectured extensively, and has appeared on radio and television interviews. Vinick will participate in DoshaCare education, equipping salon professionals with an understanding of Ayurveda and easy ways to make this powerful tradition part of our western lifestyle.